5 lessons from Philip Kotler
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Philip Kotler was once told, "I thought you were the author of one book (Marketing Management) and 34 versions of it." The man who's been called the "messiah of marketing" smiles as he recalls the incident, but there's an element of truth in that quote. Marketing has undergone a sea change in the three decades since Kotler's first book - now considered a Bible for all marketing management students - hit the stands. Today, Kotler says he would be embarrassed if someone asked him to autograph the first edition of the bestseller. In Mumbai to address a seminar on "Marketing For Results", Kotler says even his 4Ps theory (product, price, place and promotion), that's taught in every kindergarten marketing course, could do with some |
+ نوشته شده در جمعه بیست و پنجم شهریور ۱۳۹۰ ساعت 0:30 توسط هادي فدايي
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فقط آنهای که در مقابل دشمن با جهاد در راه خدا به شهادت رسیده اند زنده اند وبر اعمال و کردار ما مردگان متحرک و واماندگان از قافله ای که شهدا را به سعادت و سربلندی رساند نظارت دارند باشد که ما کمتر از ذره را در لیست شفاعت شدگان خود قرار دهند